Together with other Consortium Member Institutions (CMIs), the Ecosystems Research and Development Bureau-Watershed and Water Resources Research Development and Extension Center (ERDB-WWRRDEC) participated in crafting the six-year Communication Plan of Cordillera Consortium for Agriculture, Aquatic and Natural Resource Research and Development (CorCAARRD) on August 30-31, 2022.
Represented by its designated Science Communication Focal Persons, more than 10 CMIs joined hands in identifying the communication goals of the consortium including its target audience, stakeholders, and potentials partners. One of the resource speakers from the Applied Communication Division of the Philippine Consortium for Agriculture, Aquatic, and Natural Resources Research and Development (PCAARRD) emphasized during the workshop that locating the impact on things being done is one of the most important considerations in communication. From this, the participants were able to coin a branding promise which is anchored to CorCAARRD’s vision from 2023-2028.
Each member agency was also given an opportunity to present its existing communication practices and platforms which served as a baseline in determining possible communication initiatives that can be adopted by the consortium. Ms. Carissa C. Collado, Training Specialist I of WWRRDEC, shared that ERDB also has its own guidelines for preparing a strategic communication plan for Environment and Natural Resources (ENR) technologies. Moreover, some of the communication activities that WWRRDEC is committed to contribute to CorCAARRD are participation to webinars, technology fora, and exhibits.
During the closing program, Dr. Ruth S. Batani, Consortium Director, expressed her appreciation for all participants and she hoped that all CMIs will stay connected and that their active participation will be sustained. CCC&SLE, WWRRDEC