The Technology Transfer Division (TTD) of the ERDB spearheaded the conduct of the 2017 Workshop on Client-Based Technology Transfer of ENR Technologies last September 11-15, 2017 at Splash Mountain Resort, Los Banos, Laguna.
The activity aims to come up with an extension and communication strategy that explores the use of new, innovative, and participatory methods and techniques in coming up with communication initiatives that are based on the actual needs, opportunities, and constraints of the stakeholders in rural communities.
A total of 30 participants from the Technology Transfer Division of ERDB and the regional centers participated in the said workshop. Participants consist of the Program Leaders for the Client-Based Technology Transfer Activities as well as Project Leaders for ENR Technology Extension Project.
The first day was devoted to the presentations of accomplishments of the Regional Centers on their extension and promotion efforts. Presentations include details on the accomplishments in terms of work targets and fund utilization, insights, problems met, and strategies worth emulating.
After the presentations, there was an open forum that served as an avenue for the participants to discuss and clarify details of the implementation of each activity under Project 2.
On Day 2, Dr. Aurora Jose, Section Chief of the Technology Assessment and Packaging Section presented her report on the status of technologies for assessment for 2017. The activity paved way for understanding the complexities of identifying technologies for promotion for 2018.
Ms. Ruby Mendones-Macasinag of the Land Management, Agroforestry and Upland Farm Technology Research Center (Laufterc), Bicol presented a success story on the Social Marketing Campaign under the CMEMP (Coastal and Marine Ecosystems Management Program). Ms. Macasinag’s presentations aims to gain new knowledge on social marketing as a process that applies marketing principles and techniques to create, communicate, and deliver value in order to influence target audience behaviors that benefit society (e.g., the environment) as well as the target audience.
Day 3 was devoted to the discussion on the proposed activities for 2018 based on the learnings and insights from 2017 ENR Technology and Extension Project. The session paved way for the levelling off of ERDB and the RCs in terms of the deliverables and unit work measurements.
Day 3 also gave the opportunity for the awarding of best performers from the regional Centers. Awards given include: Best Communication Plan Report – LAUFTERC, Best Stakeholder Analysis Report – BCWERC, Best in Branding – MDARRC, Most Innovative Award – FTRRC, Ahead-of-Time Award – WWRRC, and Most Responsive RC – UTHRC.
The last day of the workshop was the IEC tour which hoped to increase the awareness of the participants on the communication strategies being employed by developmental institutions in the Philippines. The trip to the International Rice Research Institute (IRRI) Rice World opened up for new and interactive ways of promoting technologies.
The tour at UPLB College of Development Communication strengthened everyone’s understanding on the mechanics of maintaining a regular program shown at a local cable network and uploaded at Facebook. CDC also shared one of its most innovative extension strategies by using a techno van to promote technologies even in far-flung areas.
Lastly, the group had a tour at the UPLB Museum of Natural History which highlighted how technical information can be translated and popularized for the general public’s appreciation. Adreana S. Remo and Marla V. Cambay, TTD