In an attempt to reach a wider audience specifically, the young generation, the ERDB exhibited the Mangrove and Beach Forest Development Project (MBFDP) in the Market Market Mall, Taguig City on November 8, 2016. The event was part of the Clean Air Act Concert spearheaded by the Earthday Jam Foundation, Inc. in partnership with the Ayala Malls, Market Market and the DENR. Its target audience was the youth to encourage them in protecting and preserving the environment.
High school students from various towns visited the exhibit of ERDB. The MBFDP was introduced to the young visitors. The importance of mangrove to the environment was explained and different mangrove species were also shown. Different IEC materials on ERDB, mangroves, and other ERDB projects and technologies of the Bureau were also given away. Other DENR Bureaus and private institutions also joined the exhibit.
Well-known music personalities like Lou Bonevie and Gloc 9 and bands like the Square One, 6cyclemind and Silent Sanctuary performed at the concert. To help promote the environmental protection and achieve clean air, they sang not just their hit songs but also environmental music. Other activities were the film showing of “Luntiang Kawal” and a student forum. Ann Valerie V. Gillado, TTD